Marketing Agency · Meta Ads
Vivid Marketing offers Facebook & Instagram Ads Management in Surrey, BC. We handle campaign setup in Meta Ads Manager, audience targeting, ad creative, lead forms, retargeting, Pixel and Conversions API tracking and ongoing optimisation. It suits realtors, clinics, restaurants, trades and online stores that want more inquiries and sales. Start with a free analysis or call (778) 488-5585.
Meta advertising is a core service of our marketing agency in Surrey, BC and a big part of our paid work as an Advertising Agency. Unlike search ads, these ads reach people before they start looking, based on who they are and what they engage with.
What is included in Facebook & Instagram Ads Management?
Facebook & Instagram Ads Management covers every part of a Meta campaign, from choosing the objective to reporting on cost per lead. We work inside your own business portfolio and ad account, so the data and audiences you build stay with your business.
- Campaign objective, budget and structure set up in Meta Ads Manager
- Audience planning: location, interests, custom audiences and Advantage+ audience
- Ad creative for Feed, Stories and Reels: images, short video and carousels
- Primary text, headlines and calls to action written for each audience
- Instant Forms (lead forms) or landing page campaigns
- Retargeting of website visitors, video viewers and page engagers
- Meta Pixel and Conversions API setup and testing
- Regular optimisation and plain-language reports
How do we target the right people on Facebook and Instagram?
Meta targeting starts with location, then layers in who your customer is. Much of the targeting is now done by Meta’s algorithm, so our job is to feed it the right signals and creative rather than build dozens of narrow audiences.
| Audience type | What it is | How we use it |
|---|---|---|
| Location | Cities, postal areas or a radius around an address | Set around the Surrey communities and Lower Mainland cities you actually serve |
| Advantage+ audience | Meta finds people likely to respond, guided by your suggestions | Default for many prospecting campaigns once tracking is in place |
| Custom audiences | Website visitors, video viewers, Instagram and Facebook engagers, customer lists | Retargeting and excluding people who already converted |
| Lookalike audiences | People similar to a source audience | Testing new reach where Special Ad Category rules allow it |
Surrey is multilingual, and Punjabi is widely spoken alongside English. When your customers prefer another language, we can run separate ad sets with matching copy, video and forms so the message feels natural.
Lead forms or landing pages: which works better?
Both can work; the right choice depends on how much intent you need before a lead reaches you. Instant Forms open inside Facebook or Instagram with details pre-filled, which makes them quick to submit. A landing page asks more of the visitor but often brings fewer, more serious inquiries.
- Instant Forms suit quick offers, free estimates and appointment requests. We add qualifying questions so you are not calling every casual click.
- Landing pages suit higher-value services and listings, where people want photos, details and reviews before they get in touch. Our Landing Page Design team builds these.
- Either way, leads should land in a CRM or inbox fast, because a slow reply often loses the lead. Our Lead Generation service connects ads to follow-up.
Lead forms collect personal information. Under BC’s Personal Information Protection Act, your form needs a clear privacy notice, and any follow-up emails or texts need consent under CASL.
How do we track results with the Pixel and Conversions API?
The Meta Pixel records actions on your website, and the Conversions API sends the same events from your server or platform. Using both gives Meta a more complete view when browsers block some tracking, which helps the algorithm optimise toward real leads and purchases.
We define your key events, such as Lead, Schedule, Contact or Purchase, test them in Events Manager and check that numbers in Ads Manager line up with what you actually receive.
Do housing and real estate ads have special rules?
They can. Meta treats housing-related ads as a Special Ad Category in several markets, which limits options such as age and gender targeting, lookalike audiences and small location radiuses. We check whether the housing Special Ad Category applies to your campaigns before we build them.
BC realtors also follow BCFSA advertising guidelines, so the brokerage name stays clear and prominent in every ad. Our Real Estate Marketing page covers this in more detail.
Our Meta Ads process
- 1
Free analysis
We review your current ads, page and offer, or your market if you are new to Meta advertising.
- 2
Audit and plan
We check tracking, audiences and creative, then recommend objectives, budgets and the first tests.
- 3
Create
We write the copy and prepare images, video and formats for Feed, Stories and Reels.
- 4
Launch
Campaigns go live after tracking, forms and targeting are tested.
- 5
Optimise and report
We refresh creative, shift budget toward what works and report on leads and cost per lead.
Want to see where your ads stand first? Request a free Meta ads analysis.
Meta ads for Surrey, the Lower Mainland and clients across Canada
We work from Hyland Square on 152 Street in Newton, and we plan around how far a Surrey customer will travel and how different Cloverdale, Guildford or South Surrey audiences can be. That shapes the radius, offer and creative for local campaigns.
Businesses elsewhere in the Lower Mainland and across Canada work with us remotely through video calls and shared reports. If you want an outside review instead of full management, see Facebook & Instagram Ads Consulting, or compare all platforms on our Social Media Advertising page.
I wanted to give a big shout-out to Tejas and his team, i have been using them for my advertising needs specially Facebook and Instagram Ads. I have been with them just over a month and i closed a Million dollar deal, thanks to the team. They are very good at placing Ads in front of the people that are actually looking and their system helps to start conversation with them. I would highly recommend checking them out.
Martin DarknellVivid Marketing clientFrequently asked questions
How much do Facebook and Instagram ads cost?
There are two parts: the ad budget you pay to Meta and our management fee. Your budget depends on your goals, the size of your target area, competition for the audience and how many tests we run. Our fee depends on campaign complexity and creative needs. Request a free analysis and we will explain the factors and suggest a starting budget.
How soon will Meta ads bring in leads?
Ads can start delivering soon after review, but steady results depend on your offer, creative, audience, budget and how fast leads are followed up. New campaigns go through a learning phase while Meta gathers data. We will not promise a timeline, but you will see early numbers and what we are testing.
Do I own my Meta ad account and audiences?
Yes. Your business should own the Business Manager, ad account, Facebook Page, Instagram account and Pixel. Vivid Marketing works as a partner with access you grant. If we stop working together, your audiences, data and ad history stay with you.
Do you create the ad images and videos?
Yes, ad creative is part of the service. We write copy and prepare images, carousels and short videos sized for Feed, Stories and Reels. Your own photos, job-site footage or listing media usually perform well because they look real, so we often build ads around material you already have.
What is the difference between this service and social media management?
Facebook & Instagram Ads Management is paid advertising: targeting, budgets, creative and tracking aimed at leads or sales. Social Media Management is your organic presence, including posting, scheduling and replying to comments. Many businesses use both, with ads bringing new people to a page that looks active.
Free marketing analysis
Ready to get more leads in Surrey and beyond?
Tell us about your business and we’ll review how you show up in Google Search, Google Maps, ads, social media and AI answers — then show you where the opportunities are.
- (778) 488-5585
- contact@govividmarketing.com
- Vivid Marketing, 6678 152 St Unit 205, Surrey, BC V3S 3L4
- Monday–Friday, 8 a.m.–5 p.m.
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