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Advertising Agency · Display Ads
Vivid Marketing runs Google Display Advertising for businesses in Surrey, BC. We design image ads, target relevant audiences and topics across websites and apps in the Google Display Network, control placements and frequency, and track site visits and leads. It suits businesses building local awareness or launching something new. Start with a free analysis.
Free marketing analysis
Tell us about your business and we will show you where your next leads can come from.
Display ads reach people while they read news, check the weather or browse apps, before they start searching. They are one of our Advertising Agency services in Surrey, focused on visual awareness and prospecting.
01
Display works when you need people to know your name before they need you. It is less direct than search, because most viewers are not looking for your service at that moment. That makes it a good fit for building recognition, not a replacement for intent-based ads.
If you want ready-to-buy customers first, start with Google Search Ads and add display once search is working.
02
With responsive display ads, you supply images, logos and text, and Google assembles ads that fit each space. We prepare landscape (1.91:1) and square (1:1) images so your ads can show in as many placements as possible.
03
Display targeting combines who the person is with where the ad appears. We layer these signals on top of a location setting that covers only the communities you serve.
| Targeting option | What it means | Example use |
|---|---|---|
| Affinity segments | People with long-term interests | Home and garden interest for a landscaping company |
| In-market segments | People actively researching a category | People researching real estate or home improvement |
| Custom segments | Audiences built from search terms, URLs or apps you define | People who searched for renovation topics |
| Topics and placements | Ads on pages about a subject, or on chosen sites and apps | Local news or industry sites |
| Location | Cities, postal areas or a radius | Newton and Fleetwood only, or all of Surrey |
Google’s optimised targeting can find audiences beyond the ones we set. We decide whether to keep it on based on the goal and the results, rather than leaving the default in place.
04
The Display Network is very large, and not every placement is worth paying for. We review the placement report regularly and exclude sites and apps that send accidental clicks or poor-quality traffic, such as some mobile games.
Display campaigns aimed at new audiences and remarketing campaigns aimed at past visitors are set up separately. Mixing them makes it hard to tell which is actually working.
05
A display ad gets about a second of attention. We keep each one to a single message, your logo, a clear offer and brand colours that stay readable at small sizes.
Surrey is a multilingual market, so some campaigns need ads in Punjabi as well as English, each paired with a landing page in the same language. The landing page matters as much as the image: our Conversion Rate Optimization work helps turn display traffic into enquiries.
06
We look at your goals, your market and any display campaigns you have run before.
We agree on the audience, locations, budget, creative and how we will measure success.
We prepare ad creative, set targeting and exclusions, and check tracking.
We review placements, audiences, creative and frequency as data comes in.
You see reach, site visits, conversions and what we are adjusting.
07
Display targeting can be as narrow as a few Surrey postal areas or as wide as the whole country. We work with Lower Mainland clients in person from our 152 Street office and with businesses across Canada remotely. Display often pairs well with YouTube Advertising for awareness and Google Remarketing & Retargeting to follow up with people who visited.
Hired these guys to do Online Marketing for my business and i am very happy with the results they have produced in a very short time. Happy to write this review for them and definitely recommend them. Thank you Guys!
Mayank VermaVivid Marketing clientFAQ
Have a question that isn’t answered here? Call us at (778) 488-5585 or request a free analysis.
Get a free analysisDisplay usually costs less per click or impression than search, but total cost depends on your audience size, locations, goals and how long the campaign runs. Ad spend goes to Google and is separate from our management and design work. Request a free analysis and we will outline the factors for your campaign.
Search ads show to people actively searching for a service. Display ads show images to people while they browse websites and apps, often before they are looking. Search captures existing demand. Display builds awareness so more people know your name when they do search.
No. This service focuses on reaching new people who have not visited your site. Remarketing shows ads to people who already visited or interacted with your business. Both can run on the Display Network, but we set them up as separate campaigns with different goals and budgets.
Yes. We prepare the images, headlines, descriptions and logo files for responsive display ads, and we can design fixed-size image ads too. If you have brand photos or guidelines, we use them so the ads match your business.
Partly. We can target specific placements and exclude sites, apps and content types you do not want. Google still decides which eligible placements show your ad within those settings, so we review the placement report and adjust exclusions over time.
It depends on your goal. Reach and site visits show up quickly once ads are approved, but awareness effects build over time and are harder to measure directly. We track conversions and branded search trends so you can see whether display is helping.
Free marketing analysis
Tell us about your business and we’ll review how you show up in Google Search, Google Maps, ads, social media and AI answers, then show you where the opportunities are.
Vivid Marketing helps businesses grow their online presence through SEO, social media, and local marketing.
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