Ecommerce Advertising in Surrey, BC

What does Ecommerce Advertising include?

Ecommerce Advertising joins product search ads, social catalogue ads and retargeting into one plan built around your store’s sales data. Each channel reaches shoppers at a different point, and we manage how they work together.

• Google Merchant Center setup and product feed review
• Google Shopping and Performance Max campaigns
• Meta catalogue connection for Facebook and Instagram product ads
• Advantage+ catalogue ads that show each shopper relevant products
• Retargeting for product viewers and cart abandoners
• Purchase tracking with conversion value on every platform
• Reporting on revenue, return on ad spend and margin by product group

How do Google and Meta ads work together for an online store?

Google ads catch shoppers who are already searching for a product, while Facebook and Instagram ads create demand among people who were not searching yet. Most stores need both, with budgets weighted by what they sell.

For deeper work on one channel, see Google Shopping Ads and Google Remarketing & Retargeting.

Why does the product feed matter so much?

Shopping and catalogue ads are built from your product feed, so the feed decides which searches you appear for and how products look in ads. A weak feed limits every campaign that depends on it.

• Clear product titles that include the terms shoppers use, such as brand, type, size and colour
• Accurate price, availability and shipping details that match your website
• Correct product identifiers such as GTINs where they exist
• Clean, high-quality images on plain backgrounds where the platform asks for them
• Custom labels for margin, top sellers or seasonality, so budget can follow profit

How is ecommerce ad performance tracked?

Every platform needs to receive the purchase event and its order value, or bidding systems cannot tell a $20 order from a $400 one. We set up Google Tag and GA4 ecommerce events, the Meta Pixel with Conversions API, and check that order values match your store’s records.

1. Confirm view item, add to cart, begin checkout and purchase events fire correctly
2. Pass order value and currency in Canadian dollars
3. Remove duplicate purchases caused by thank-you page reloads
4. Compare platform-reported revenue with your store’s actual sales

We then report return on ad spend alongside product margins, because a high ROAS on low-margin items can still lose money.

Ecommerce ads for Surrey stores selling locally and across Canada

Some online stores also have a showroom, warehouse or pickup point, sometimes in industrial areas near Highway 10 or Fraser Highway. Campaigns can promote local pickup to shoppers in Surrey, Langley and Delta while shipping-focused campaigns target the rest of Canada.

Surrey’s multilingual market also matters for some product categories. Stores selling to South Asian shoppers, for example, may test Punjabi-language social ads and landing pages. We meet Lower Mainland store owners at our 152 Street office and work with ecommerce brands across Canada remotely.

How we manage Ecommerce Advertising

1. 1

   Free analysis

   We review your store, current ads, feed health and sales goals.

2. 2

   Tracking and feed audit

   We fix purchase tracking and feed errors before spending more.

3. 3

   Channel plan

   We set budgets by channel and product group based on margin and demand.

4. 4

   Launch and test

   Campaigns go live with creative, product sets and audiences ready to test.

5. 5

   Optimise and report

   We shift budget toward profitable products and report revenue in plain terms.

Ads perform better when the store converts well. Our Ecommerce Marketing service covers the wider store growth plan, and Ecommerce SEO builds the organic traffic that reduces reliance on paid clicks.