Google Search Ads in Surrey, BC

What is included in Google Search Ads management?

Google Search Ads management covers everything inside a search campaign, from the first keyword list to the monthly report. We build the campaign in an ad account that you own, then keep refining it as real search data comes in.

• Keyword research based on how Surrey customers actually phrase their searches
• Campaign and ad group structure grouped by service, not by guesswork
• Responsive search ads with tested headlines and descriptions
• Sitelink, callout, call and location assets
• Negative keyword lists to block irrelevant searches
• Bidding strategy and daily budget setup
• Conversion tracking for calls, forms and bookings
• Plain-language reporting on leads and cost per lead

If you also want Display, YouTube or Shopping campaigns run in the same account, see our full Google Ads Management service.

How do we choose keywords and match types?

We start with the services you want more of, then look at how people search for them. A roofing company does not want clicks for roofing jobs or DIY roof repair, so the keyword plan is as much about what to exclude as what to include.

The search terms report shows the real queries that triggered your ads. We add the useful ones as keywords and the wasteful ones as negative keywords, so spend moves toward searches that turn into calls.

How does location targeting work for Surrey searches?

Google Ads lets us target by city, postal area or radius, and choose between people in your area and people in or interested in your area. For most local service businesses we use presence only, so a person in another province researching Surrey does not use up your budget.

Surrey’s six communities behave differently. A clinic in Fleetwood may want a tight radius, while a mover or trucking company may cover Surrey, Langley and Delta along Highway 1 and Highway 10. We set the area around where you can actually serve customers, then adjust from the location report.

• Ad scheduling to match the hours your phones are answered
• Separate campaigns or bid adjustments for higher-value areas
• Language and copy planning for Surrey’s multilingual audiences, including Punjabi where it fits your customers

How do we write ads and landing pages that match the search?

Responsive search ads allow up to 15 headlines and 4 descriptions, and Google tests combinations of them. We write each line to answer the search directly: the service, the area you cover, what makes you different and a clear next step.

Google’s Quality Score looks at expected click-through rate, ad relevance and landing page experience. A search for a furnace repair in Cloverdale should land on a page about furnace repair, not your homepage. When your site does not have that page, our Landing Page Design team can build one.

How do we track calls and leads from search ads?

We set up conversion tracking with the Google tag and Google Analytics 4 so the account records form submissions, calls from ads and calls from your website.

Good tracking also feeds Smart Bidding strategies such as Maximise conversions or Target CPA. Without it, automated bidding has nothing reliable to learn from. When a visitor clicks but does not convert, our Google Remarketing & Retargeting campaigns can bring them back.

Our Google Search Ads process

1. 1

   Free analysis

   We review your current ads or your market, the services you sell and where you work.

2. 2

   Audit and plan

   We check tracking, keywords, wasted spend and landing pages, then agree on a plan and budget with you.

3. 3

   Build and launch

   Keywords, ads, assets, negatives, location settings and conversions are set up and checked before launch.

4. 4

   Optimise

   We review search terms, bids, ad performance and budget pacing on an ongoing basis.

5. 5

   Report

   You get clear reports on leads, cost per lead and what we are changing next.

Search ads for Surrey, the Lower Mainland and across Canada

Our office is at Hyland Square on 152 Street in Newton, so we meet many Surrey and Lower Mainland clients in person. We also run search campaigns for businesses elsewhere in Canada through video calls, shared dashboards, email and phone. If your business qualifies for pay-per-lead ads, ask us about Google Local Services Ads alongside search.