Advertising Agency · Ad Planning
Vivid Marketing builds Paid Advertising Strategy for businesses in Surrey, BC: a written plan covering your goals, target customers, competitor research, channel selection across Google, Meta, LinkedIn, TikTok and YouTube, budget allocation and how results will be measured. It suits businesses starting ads or rethinking spend. Request a free analysis to begin.
Paid Advertising Strategy is the planning step behind our Advertising Agency services in Surrey. It decides where your ad budget should go before campaigns are built.
What is included in a Paid Advertising Strategy?
A Paid Advertising Strategy is a practical plan that connects your business goals to specific ad channels, audiences and budgets. You finish with a clear document you can act on, whether Vivid Marketing runs the campaigns or your own team does.
- Goals turned into measurable targets, such as cost per qualified lead
- Customer profiles: who buys, where they live and how they decide
- Competitor research: who advertises in your market and what they offer
- Channel selection with a clear role for each platform
- Budget allocation, including a test budget
- Offer and landing page recommendations
- Measurement plan: tracking, conversions and reporting
How do you choose the right advertising channels?
We choose channels by matching how your customers look for you with what each platform does well. The question is not which platform is popular, but where your buyer is when they are ready to act.
| If your customers… | Channels to consider |
|---|---|
| Search when they need you, such as plumbers or dentists | Google Search Ads and, where eligible, Google Local Services Ads |
| Shop for products online | Google Shopping, Performance Max and Meta catalogue ads |
| Need to see you before they think of you | Facebook, Instagram, TikTok or YouTube |
| Are businesses with defined decision-makers | LinkedIn ads |
| Visit your site but do not convert | Remarketing across Google and Meta |
Each channel then has its own page and management service, such as Google Ads Management, Social Media Advertising and YouTube Advertising.
How should a Surrey business set its advertising budget?
Start from what a customer is worth to you and work backwards, rather than picking a monthly figure first. That shows what you can afford to pay for a lead and how many leads each channel needs to deliver.
- Estimate the value of a new customer and your close rate on leads
- Work out the highest cost per lead you can accept
- Fund one core channel well enough to gather useful data
- Ring-fence a smaller test budget for a second channel
- Agree in advance what results would justify moving money
A strategy cannot promise a cost per lead or a return. It sets the targets, tests and decision rules so spending is based on evidence rather than guesswork.
What does competitor and market research cover?
We look at who is already advertising for your services in your area and what they are saying. Public tools such as Google’s Ads Transparency Center and Meta’s Ad Library show which ads competitors run, using only public information.
- Which competitors appear on searches for your main services in Surrey
- What offers, promises and messages they put first
- Gaps you can fill, such as a community, language or service they ignore
- Seasonal patterns that affect when to spend more or less
For a deeper study of your market, our Competitor & Market Analysis service goes further than ad research alone.
How does local geography shape a paid ad plan?
Surrey is large and spread out, with an estimated population of 733,760 (BC Stats, December 2025) across six communities, so where you target matters as much as who. A clinic in Guildford, a contractor in Cloverdale and a restaurant in City Centre will each draw from different areas.
We map target areas to the places you can realistically serve, often following corridors like King George Boulevard, Fraser Highway or Highway 10, and plan English and Punjabi versions of ads where your audience calls for them. Lower Mainland clients can work through the plan with us at our 152 Street office, and businesses elsewhere in Canada work with us remotely.
How we build your Paid Advertising Strategy
- 1
Free analysis
A first look at your business, goals, current ads and website.
- 2
Discovery
We learn about your customers, sales process, margins and capacity.
- 3
Audit and research
We review any existing ad accounts, tracking and competitor activity.
- 4
Written plan
Channels, budgets, audiences, offers and a measurement plan, explained in plain language.
- 5
Launch or hand-off
We run the campaigns, or your team uses the plan with our recommendations.
- 6
Review
Results are compared with the plan and budgets are adjusted on evidence.
If you only want advice on existing Google campaigns, Google Ads & PPC Consulting is the advisory option. To start the conversation, request your free analysis.
During my entire career, I have hired and tried many different Marketing Agencies but had best experience working with Tejas and his Team. They made the whole process really simple for me, which allowed me to focus more on my day-to-day activities. They helped generate and convert lots of online leads into conversions – using their system alone is worth hiring them! I can't recommend them enough.
Mathan MarkanduVivid Marketing clientFrequently asked questions
Do I need a paid advertising strategy before running ads?
It is not required, but it helps. Without a plan, budgets are often spread across too many platforms, tracking is missing, and it becomes hard to tell what worked. A strategy sets goals, channels and measurement first, so every dollar of ad spend teaches you something useful.
How much does a Paid Advertising Strategy cost?
Cost depends on how many channels are considered, whether existing ad accounts need auditing, how many locations or audiences you serve and how detailed the competitor research should be. Request a free analysis through our contact page and we will explain the scope and quote based on your needs.
Can my own team run the ads using your strategy?
Yes. The plan is written so an in-house marketer or another provider can follow it. It includes channel roles, budget splits, audience ideas, offers and the tracking needed. Vivid Marketing can also run the campaigns if you prefer a done-for-you approach.
Which advertising platform is right for my business?
It depends on how your customers find you. Businesses people search for urgently usually start with Google Search. Visual products and local consumer services often suit Facebook and Instagram. B2B companies may fit LinkedIn. The strategy weighs these against your budget and capacity to produce creative.
How long does it take to see if the strategy is working?
It depends on your budget, sales cycle, channels and how quickly tracking collects enough data. The plan sets review points and the measures to judge at each one, such as lead quality, cost per lead and sales. We report honestly on what the data shows at every review.
What is the difference between this and Digital Marketing Strategy?
Paid Advertising Strategy focuses only on paid channels: ad platforms, budgets, audiences and measurement. Digital Marketing Strategy is wider, covering SEO, social media, your website, content and ads together. Choose this service when your main question is where to spend ad money.
Free marketing analysis
Ready to get more leads in Surrey and beyond?
Tell us about your business and we’ll review how you show up in Google Search, Google Maps, ads, social media and AI answers — then show you where the opportunities are.
- (778) 488-5585
- contact@govividmarketing.com
- Vivid Marketing, 6678 152 St Unit 205, Surrey, BC V3S 3L4
- Monday–Friday, 8 a.m.–5 p.m.
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