Real Estate Advertising in Surrey, BC

What does Real Estate Advertising include?

Real Estate Advertising is campaign work: building, running and improving paid ads that bring in buyer and seller leads. It does not include organic posting or long-term SEO, which sit under our wider real estate marketing service.

• Google Search campaigns for buyer and seller search terms
• Facebook and Instagram campaigns for listings, open houses and home valuations
• Meta Instant Forms and landing pages for lead capture
• Location targeting by community, postal area or radius
• Retargeting for people who viewed listings or valuation pages
• Ad copy checked against BCFSA advertising guidelines
• Lead delivery to your CRM for fast follow-up

Which real estate ad campaigns generate buyer and seller leads?

Buyers and sellers respond to different offers, so we build separate campaigns for each. Mixing them in one campaign makes it hard to see which leads are which.

How do Google Ads and Meta ads differ for realtors?

Google Ads reach people already searching, such as someone typing homes for sale in Fleetwood. Facebook and Instagram ads reach homeowners and buyers before they search, which suits valuation offers and listing promotion.

On Google we use tight keyword themes, negative keywords to filter out rental and job searches, and location settings set to people in or regularly in your area. On Meta, we check whether the housing Special Ad Category applies to your campaigns, because it can restrict age, gender and detailed targeting and limit lookalike audiences. That makes strong creative and clear location choices even more important.

For channel-level depth, see Google Search Ads and Facebook & Instagram Ads Management.

What do BCFSA rules mean for real estate ads?

Every real estate ad in BC must follow the BCFSA advertising guidelines. We build these checks into each ad, but you and your brokerage remain responsible for compliance.

• The brokerage name is clear and prominent in the ad
• Licensee names appear as registered
• Team names are ones approved by BCFSA
• Social media profiles used for ads show the related brokerage
• No false or misleading claims, as prohibited by Real Estate Services Rules s.41

How is real estate ad targeting set up across Surrey and the Lower Mainland?

Surrey’s six communities have different housing types and buyers, so targeting follows the market you work. A South Surrey listing near the Semiahmoo waterfront draws a different audience than a townhouse near King George Boulevard in Newton, or a condo near King George Station in City Centre.

We set location targets by community or radius, and expand into Langley, White Rock, Delta or Abbotsford when your listings or farm area reach there. Ad copy and landing pages can run in English and Punjabi where your buyers prefer it. Realtors in the Lower Mainland can meet us at our 152 Street office; brokerages elsewhere in Canada work with us remotely.

How we launch and manage real estate ad campaigns

1. 1

   Free analysis

   We review your market area, listings, past ads and how you follow up with leads.

2. 2

   Campaign plan

   We choose buyer, seller or listing campaigns and set budgets for each.

3. 3

   Build and compliance check

   We create ads, forms and landing pages and check brokerage details before launch.

4. 4

   Launch and lead routing

   Leads go straight to your CRM or phone so you can respond quickly.

5. 5

   Optimise and report

   We review lead quality with you and adjust targeting, offers and creative.

Ads convert better with a focused page behind them. Our Landing Page Design service builds valuation and listing pages that match each campaign.