Advertising Agency · Video Ads
Vivid Marketing plans and manages YouTube Advertising for businesses in Surrey, BC. We help shape the video script and creative, choose formats such as skippable in-stream, Shorts or bumper ads, target audiences and locations, and track views, site visits and leads in Google Ads. It suits businesses that can show their work on video. Start with a free analysis.
YouTube ads let a Surrey business introduce itself with sound, motion and a real face before a customer ever searches. This service sits within our Advertising Agency services in Surrey and runs through your Google Ads account.
Which YouTube ad formats do we use?
The right format depends on your goal and the video you have. Most local campaigns use one or two formats, not all of them.
| Format | How it works | Good for |
|---|---|---|
| Skippable in-stream | Plays before or during videos. Viewers can skip after 5 seconds | Explaining a service, building leads |
| Non-skippable in-stream | Short ads that viewers cannot skip | A single clear message |
| Bumper ads | Non-skippable ads of up to 6 seconds | Reminding people of your name |
| In-feed video ads | Appear in YouTube search results and next to related videos | People already browsing a topic |
| YouTube Shorts ads | Vertical video between Shorts | Mobile-first audiences and quick demos |
Google Ads also offers campaign subtypes built for a goal, such as video reach or driving conversions. We match the subtype to what you want to happen after the view.
How do we target YouTube ads to the right people?
YouTube targeting combines location, audience and content. We start with the areas you serve, then narrow by who is likely to buy.
- Location: Surrey as a whole, specific communities such as Fleetwood or South Surrey, or the wider Lower Mainland
- Audiences: in-market segments, life events such as moving, custom segments built from search terms, and your own data such as past site visitors
- Content: topics, keywords and chosen channels or videos where your ads should appear
- Language: campaigns planned for English and, where your customers use it, Punjabi, with matching video and landing page
Following up with people who already watched your videos is handled by our Google Remarketing & Retargeting service, using a linked YouTube channel.
What makes a YouTube ad work for a local business?
The first five seconds decide whether a skippable ad gets watched. We help you plan a script that names the problem, shows your business and gives one next step, so even a viewer who skips sees who you are.
- Brand or logo shown early
- Real footage of your team, shop, clinic or finished work
- Captions, because many people watch with sound off
- Vertical versions for Shorts and horizontal versions for in-stream
- One clear call to action, such as booking, calling or getting a quote
A realtor might use a short neighbourhood or listing walk-through. A trades company can show a before-and-after. For BC real estate, ads must still follow BCFSA rules, including showing the brokerage name clearly.
How do we measure YouTube Advertising results?
We measure YouTube on what matches your goal. Awareness campaigns look at reach, views and frequency. Lead campaigns look at site visits, form submissions and calls, tracked with the Google tag and GA4.
Many people watch an ad on a TV or phone, then search for the business later. We watch branded searches and engaged-view conversions, and we report them separately from direct clicks so the picture stays honest.
Video often works well alongside other campaigns. Viewers who later search your name can be captured by Google Search Ads.
Our YouTube Advertising process
- 1
Free analysis
We review your goals, any existing video and your current Google Ads setup.
- 2
Plan
We agree on the audience, locations, formats, budget and how we will measure success.
- 3
Creative
We help with scripts and edits, or plan new video content with you.
- 4
Launch
We upload the videos to your YouTube channel, link it to Google Ads and set targeting and tracking.
- 5
Optimise and report
We review view rates, placements, audiences and conversions, and test new creative.
YouTube ads for Surrey, the Lower Mainland and Canada
YouTube can reach a few Surrey neighbourhoods or viewers right across Canada. We meet Lower Mainland clients at our Hyland Square office on 152 Street and support businesses across the country remotely. If you need help producing ongoing video for social channels too, see our Content Creation & Marketing service, and for short-form vertical video on another platform, TikTok Ads Management.
Frequently asked questions
How much does YouTube Advertising cost?
Cost depends on your audience size, location, format, campaign length and goals. You often pay per view or per thousand impressions, depending on the campaign. Ad spend goes to Google, separate from our management fee and any video production. Request a free analysis and we will explain the factors for your campaign.
Do I need a professional video to advertise on YouTube?
Not always. Clear, well-lit footage shot on a phone can work if the message is strong and the first seconds are planned. What matters most is a clear hook, your brand shown early and one call to action. We help you plan the script and edit.
Can YouTube ads generate leads, or only awareness?
Both are possible. Campaigns built for conversions add a call to action and track form submissions and calls. Results depend on your offer, landing page and audience. Many local businesses use YouTube for awareness and use search ads to capture people who later look them up.
Can I target only people in Surrey?
Yes. YouTube ads use the same location targeting as Google Ads, so we can target Surrey, specific postal areas, a radius around your business or nearby cities. We usually target people located in the area rather than people only showing interest in it.
Do I need a YouTube channel?
Yes. YouTube ads are uploaded to a YouTube channel, which should belong to your business. Linking the channel to your Google Ads account also lets us build audiences from people who watched your videos.
How long before YouTube ads show results?
Views and reach show up soon after ads are approved. Leads and brand effects take longer and depend on your creative, budget, targeting and offer. We cannot promise a timeline, but we report on what is happening from the first week.
Free marketing analysis
Ready to get more leads in Surrey and beyond?
Tell us about your business and we’ll review how you show up in Google Search, Google Maps, ads, social media and AI answers — then show you where the opportunities are.
- (778) 488-5585
- contact@govividmarketing.com
- Vivid Marketing, 6678 152 St Unit 205, Surrey, BC V3S 3L4
- Monday–Friday, 8 a.m.–5 p.m.
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