Google Remarketing & Retargeting in Surrey, BC

What is Google Remarketing & Retargeting?

Google Remarketing & Retargeting means showing ads to people who have already interacted with your business. In Google Ads, these groups are called your data segments. They can include website visitors, app users, YouTube viewers and customer lists you upload.

Google uses the terms remarketing and retargeting for the same idea. The difference from other campaigns is the audience: these people already know your name, so the ad can be more specific, such as a reminder about the service they looked at.

Which audiences can we retarget?

We split audiences by intent and time. Someone who visited your pricing or contact page yesterday is worth more than someone who read a blog post three months ago, so they get different ads and bids.

Where do remarketing ads appear?

• Display Network: image ads on websites and apps your past visitors browse
• Search: remarketing lists for search ads, which let us bid differently or show different copy when a past visitor searches again
• YouTube: video ads shown to people who visited your site or watched your videos
• Shopping and Performance Max: product-based ads for ecommerce stores, using your audience lists as signals

Display remarketing is different from our Google Display Advertising service, which reaches new people. Keeping them in separate campaigns shows clearly what each one contributes.

How do we keep remarketing helpful and not annoying?

Remarketing works when it feels like a useful reminder. It backfires when the same ad follows someone for weeks. We set limits so your ads stay welcome.

• Frequency caps on how often one person sees your ads
• Membership durations that match your sales cycle, short for a restaurant and longer for real estate
• Excluding people who already converted, so new clients do not keep seeing sign-up ads
• Fresh creative rotated before ads go stale
• Different messages for different pages visited

What about privacy and consent?

Remarketing depends on collecting data about visitors, so it has to be handled properly. Your site should have a clear privacy policy that explains the use of cookies and advertising tags. In BC, the Personal Information Protection Act (PIPA) governs how businesses collect and use personal information, and the Office of the Information and Privacy Commissioner for BC publishes guidance.

Google requires a minimum list size before ads can serve to an audience, so very low-traffic sites may need to build traffic first through Google Search Ads.

Our remarketing process

1. 1

   Free analysis

   We look at your traffic, your sales cycle and whether you have enough visitors to retarget.

2. 2

   Tracking check

   We confirm the Google tag, GA4 and conversion events are working and that your privacy policy covers advertising.

3. 3

   Audience build

   We create segments by page, action and time since visit, plus exclusions.

4. 4

   Creative and launch

   We write ads for each segment and launch across the right Google channels.

5. 5

   Optimise and report

   We adjust frequency, bids, durations and creative, and report on returning visitors and conversions.

Remarketing for Surrey, the Lower Mainland and Canada

Remarketing is especially useful for longer decisions common in the Lower Mainland, such as buying a home, choosing a dental clinic or hiring a contractor for a renovation. We meet Surrey clients at our office in Newton and work with businesses across Canada by video call and shared reports. To retarget on Facebook and Instagram as well, see Facebook & Instagram Ads Management.