Advertising Agency · Pay-Per-Click
Vivid Marketing provides PPC Campaign Management for businesses in Surrey, BC across Google Ads and Microsoft Advertising (Bing). We handle setup, keyword research, bidding, ad testing, conversion tracking and ongoing optimisation, with budgets split by platform and lead quality. It suits businesses that want paid search run as one programme. Start with a free analysis.
Pay-per-click advertising means you pay when someone clicks your ad. Most PPC budgets go to search engines, and this page covers how we manage them together as part of our Advertising Agency services in Surrey.
What does PPC Campaign Management include?
PPC Campaign Management is the ongoing work of running paid search across more than one platform and keeping the whole programme pointed at quality leads. It covers the account structure, the money and the measurement, not only the ads.
- Campaign setup on Google Ads and Microsoft Advertising
- Keyword research and keyword mapping by service and location
- Bid strategy selection and adjustments
- Ad testing with clear hypotheses
- Conversion tracking across platforms, including calls and forms
- Budget allocation between platforms and campaigns
- Lead quality reviews with your team
- Monthly reporting in plain language
If you only need Google’s search results covered, see Google Search Ads. PPC management is for businesses that want several paid search platforms run as one plan.
Why add Microsoft Advertising to your PPC plan?
Microsoft Advertising shows ads on Bing and other Microsoft properties. Its audience is smaller than Google’s, but it reaches people Google may miss, including many desktop users at work. Competition for some keywords can also be lower.
We can import Google Ads campaigns into Microsoft Advertising, then adjust them. Imports are a starting point, not a finished campaign: bids, negative keywords, location settings and tracking all need their own review.
Bing also matters beyond ads. ChatGPT search draws partly on Bing results, so a well-kept presence on Bing helps with AI search too. Our AI SEO & AI Search Optimization service covers that side.
How do we manage bids and budgets across platforms?
We decide where each dollar goes based on cost per lead and lead quality, not on clicks. If one platform brings in better leads for your clinic or trades business, more budget moves there.
| Bid strategy | When we use it |
|---|---|
| Manual or enhanced CPC | New accounts with little conversion data, or when tight control is needed |
| Maximise conversions | When tracking is reliable and the goal is lead volume within a budget |
| Target CPA | When there is enough conversion history to aim for a cost per lead |
| Maximise conversion value or Target ROAS | When leads or sales have different values that we can track |
Automated bidding is only as good as the data it learns from. That is why conversion tracking comes before scaling any budget.
How do we improve lead quality, not just lead count?
A cheap lead that never books is not a good lead. We ask you which enquiries turned into jobs, then use that feedback to change keywords, ads and targeting.
- Negative keywords for job seekers, DIY searches and services you do not offer
- Ad copy that pre-qualifies, such as listing service areas or minimum job types
- Ad scheduling around the hours your team can answer the phone
- Offline conversion imports where your CRM can send back which leads closed
- Landing page reviews, because the page decides whether a click becomes an enquiry
Any lead form we track should collect only what you need. BC’s PIPA governs how businesses collect and use personal information, and follow-up emails or texts must meet CASL consent rules.
Our PPC Campaign Management process
- 1
Free analysis
We review your current accounts, tracking and goals across each platform.
- 2
Audit
We look for wasted spend, missing negatives, tracking gaps and platform overlap.
- 3
Plan
We agree on platforms, campaigns, budget split and how lead quality will be judged.
- 4
Build and launch
Campaigns, conversions and reporting are set up and tested on each platform.
- 5
Optimise
We test ads, adjust bids and budgets and refine keywords on an ongoing basis.
- 6
Report
You see leads, cost per lead and spend by platform, with our next steps.
PPC management for Surrey businesses and clients across Canada
Surrey is a large and fast-growing market, with BC Stats estimating its population at 733,760 in December 2025. That growth brings more searches and more advertisers in the same categories. We meet Surrey and Lower Mainland clients at our office in Newton, from Guildford to South Surrey and out to Langley and Delta, and manage PPC for businesses elsewhere in Canada through video calls and shared dashboards.
Prefer to keep PPC in-house and just want expert advice? Our Google Ads & PPC Consulting service gives your team audits, reviews and a roadmap. Ready to talk about done-for-you management? Request your free analysis.
Amazing lead generation and crm system. In less than couple months i picked up a listing using his marketing and sold it above asking price. I can’t say enough about how great our results and relationship has been with Tejas. If you're a Real Estate Agent, i highly recommend reaching out and working with him.
Brad StevenettVivid Marketing clientFrequently asked questions
How much does PPC Campaign Management cost?
Cost depends on how many platforms and campaigns you run, how competitive your keywords are, the areas you target and how much reporting you need. Your ad spend goes directly to Google and Microsoft, separate from our management fee. Request a free analysis and we will explain the factors for your business.
What is the difference between PPC and Google Ads?
PPC is the pricing model where you pay per click. Google Ads is one platform that uses it. Our PPC Campaign Management covers paid search on more than one platform, mainly Google Ads and Microsoft Advertising, managed together with one budget plan and one view of results.
Is Microsoft Advertising worth it for a Surrey business?
It can be, depending on your audience and budget. Bing has a smaller audience than Google, but competition for some keywords may be lower. We usually start with Google, then test Microsoft Advertising with a set budget and compare lead quality before expanding.
How long until PPC campaigns perform well?
Ads can show soon after approval, but performance depends on your budget, competition, tracking, landing pages and how fast you follow up on leads. Campaigns also need time to collect data before automated bidding works well. We will not promise a timeline, but we report clearly from the start.
Do you sign me up for a long contract?
Ask us. We will explain how we work and what the engagement includes during your free analysis. Whatever the arrangement, your ad accounts stay in your name and under your ownership.
Can I keep my ad accounts if I leave?
Yes. Your Google Ads and Microsoft Advertising accounts should be owned by your business, with billing in your name. Vivid Marketing works through access you grant, so your campaigns, history and conversion data stay with you.
Do you manage PPC for realtors?
Yes. We run paid search for realtors and brokers in Surrey and the Lower Mainland and follow BCFSA advertising guidelines, including showing the brokerage name clearly. For combined Google and Meta campaigns for real estate, see our Real Estate Advertising service.
Free marketing analysis
Ready to get more leads in Surrey and beyond?
Tell us about your business and we’ll review how you show up in Google Search, Google Maps, ads, social media and AI answers — then show you where the opportunities are.
- (778) 488-5585
- contact@govividmarketing.com
- Vivid Marketing, 6678 152 St Unit 205, Surrey, BC V3S 3L4
- Monday–Friday, 8 a.m.–5 p.m.
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