Marketing Consultant · Paid Search Advice
Vivid Marketing provides Google Ads & PPC Consulting in Surrey, BC. We review your campaign structure, keywords, match types, bidding, ad copy, conversion tracking and budget, then give you a prioritised list of fixes your team or ours can apply. It suits businesses running their own Google Ads or unsure about an agency’s work. Start with a free analysis.
Google Ads & PPC Consulting is the paid search specialty within our marketing consultant services. It is for advertisers who want an expert opinion on their account without handing over day-to-day management.
What does Google Ads & PPC Consulting include?
Google Ads & PPC Consulting is a structured review of your account with clear recommendations. We look at how money is being spent, which searches trigger your ads and whether conversions are being counted correctly.
| Area reviewed | What we check |
|---|---|
| Account structure | Campaigns and ad groups grouped by service and location, with focused keyword themes |
| Keywords and match types | Use of broad, phrase and exact match, and whether broad match is paired with good conversion data |
| Search terms and negatives | Actual searches that triggered ads, and negative keyword lists to block poor-fit traffic |
| Bidding | Whether the bid strategy suits your conversion volume and goal |
| Ads and assets | Responsive search ad headlines, sitelinks, call assets and location assets |
| Conversion tracking | Google Tag or GA4 setup, calls from ads, form submissions and duplicate counting |
| Settings | Location targeting, Search Partners, Display expansion, ad schedule and devices |
Which Google Ads settings cost local businesses the most?
A few default settings often send budget to the wrong places. These are the first things we check in a local account:
- Location option. The default “presence or interest” can show ads to people outside your area who searched about it. Many local service businesses do better with “presence”, which targets people in or regularly in your locations.
- Display expansion on Search campaigns. This can place ads on websites rather than search results, which behaves very differently.
- Search Partners. We check how partner traffic performs before recommending you keep or remove it.
- Conversion goals. If page views or button clicks count as conversions, smart bidding may chase the wrong actions.
- Performance Max without guardrails. Performance Max can run across Search, YouTube, Display, Gmail and Maps, so we review asset groups, brand exclusions and final URL expansion.
Local targeting across Surrey and the Lower Mainland
Geo-targeting matters in a large city. A plumber in Cloverdale may not want calls from Burnaby, while a South Surrey clinic may want White Rock included. We review whether your location targets, radius settings and bid adjustments match where your customers really are.
We also look at language. In Surrey, where Punjabi is widely spoken, some advertisers benefit from ads and landing pages in a second language, set up as separate campaigns so results are easy to compare.
For eligible service categories, Google Local Services Ads may also be worth testing alongside Search. Eligibility depends on category and location, so we check before recommending it. See our Google Local Services Ads page for how that channel works.
How our PPC consulting process works
- 1
Free analysis
We take a first look at your website, landing pages and any ads we can see in search results.
- 2
Read-only access
You add us to your Google Ads account with read-only or standard access. Your account stays yours.
- 3
Account review
We go through settings, search terms, keywords, ads, bidding and conversion tracking.
- 4
Findings call
We share our screen and walk you through what we found, in plain language.
- 5
Action plan
You receive prioritised fixes, marked by effort and expected importance.
- 6
Optional support
Your team applies the changes, Vivid Marketing does it, or we check back after changes have had time to run.
When to choose consulting versus Google Ads management
Choose consulting if someone on your team already manages the account and wants direction, or if you want an independent second opinion on an agency’s work. Choose our Google Ads Management service if you want Vivid Marketing to build, run and report on the campaigns.
If your concerns go beyond Google, such as Microsoft Ads or how paid search fits with social ads, our Paid Advertising Strategy service plans across platforms. When the main question is lead quality from every source, Lead Generation Consulting is a better fit.
PPC advice for Surrey businesses and advertisers across Canada
We meet Surrey and Lower Mainland clients at our Newton office on 152 Street, and we review accounts for advertisers anywhere in Canada by video call. A Google Ads review is done inside the platform, so location makes no difference to the depth of the work. To start, request your free analysis.
During my entire career, I have hired and tried many different Marketing Agencies but had best experience working with Tejas and his Team. They made the whole process really simple for me, which allowed me to focus more on my day-to-day activities. They helped generate and convert lots of online leads into conversions – using their system alone is worth hiring them! I can't recommend them enough.
Mathan MarkanduVivid Marketing clientFrequently asked questions
How much does Google Ads consulting cost?
The cost depends on the size of your account, the number of campaigns and conversion actions, and whether you want a one-time review or ongoing advice. Consulting fees are separate from your ad spend, which you pay to Google directly. Request the free analysis and we will look at your account size and give you a quote.
Will you need to make changes in my account?
Not necessarily. For a review, read-only access is often enough to see settings, search terms and performance. If you want us to apply fixes, you can grant standard access. You stay the owner of the account and billing, and you can remove our access whenever you like.
How soon will I see better results after making the changes?
It depends on your budget, how many clicks and conversions you get, and which changes are made. Settings fixes such as location targeting take effect immediately, while smart bidding often needs time to learn after changes. We tell you what to monitor and when it is reasonable to judge each change.
Can you review an account an agency manages for me?
Yes. With access from you, we look at the account objectively and explain what we see. We focus on facts in the account, such as settings, search terms and tracking, so you can have an informed conversation with your current provider.
What is the difference between Google Ads and PPC?
PPC, or pay-per-click, is the broader term for ads where you pay when someone clicks. Google Ads is the largest PPC platform, but PPC also includes Microsoft Ads and some social platforms. Our consulting focuses mainly on Google Ads, and we can comment on other PPC platforms you use.
Do you work with advertisers outside Surrey?
Yes. We work with businesses across the Lower Mainland and remotely with advertisers anywhere in Canada. Because the review happens inside your Google Ads account and on a shared screen, remote clients get the same process as local ones. Local clients can also meet us in person.
Free marketing analysis
Ready to get more leads in Surrey and beyond?
Tell us about your business and we’ll review how you show up in Google Search, Google Maps, ads, social media and AI answers — then show you where the opportunities are.
- (778) 488-5585
- contact@govividmarketing.com
- Vivid Marketing, 6678 152 St Unit 205, Surrey, BC V3S 3L4
- Monday–Friday, 8 a.m.–5 p.m.
Get your free analysis
