Marketing Consultant · Website & CRO Advisory
Vivid Marketing offers Website & Conversion Rate Consulting in Surrey, BC for businesses whose website gets visitors but not enough calls, bookings or form fills. We review design, mobile usability, page speed, calls to action, landing pages and tracking, then deliver a prioritised list of fixes. Start with a free analysis.
This advisory service sits within our Marketing Consultant services. If you want our team to make the changes and run ongoing tests, our done-for-you Conversion Rate Optimization service picks up where this review ends.
What is Website & Conversion Rate Consulting?
Website & Conversion Rate Consulting is an expert review of why visitors leave your site without contacting you. A conversion is any action you want, such as a phone call, a quote request or an online booking. We find the friction points and explain how to remove them.
You get recommendations, not a rebuild. Your web developer, your in-house team or Vivid Marketing can carry them out.
What we review on your website
| Area | What we check |
|---|---|
| Calls to action | Is there one clear next step on each page, and can mobile visitors tap to call? |
| Forms | Number of fields, error messages, confirmation pages and whether submissions reach you |
| Mobile usability | Tap targets, text size, menus and pop-ups that cover content on phones |
| Page speed | Core Web Vitals: LCP, INP and CLS, measured against Google’s “good” thresholds |
| Trust signals | Reviews, real photos, licences where relevant, and a visible address and phone number |
| Message match | Whether the page a visitor lands on matches the ad or search result that sent them |
| Tracking | Whether calls, forms and bookings are recorded as conversions in GA4 |
Why page speed and mobile use matter for conversions
Slow pages and jumpy layouts make people give up before they read your offer. Google’s Core Web Vitals define “good” as Largest Contentful Paint at or under 2.5 seconds, Interaction to Next Paint at or under 200 milliseconds, and Cumulative Layout Shift at or under 0.1.
Many local searches happen on phones, often by someone comparing a few businesses quickly. We check your key pages on mobile first. If speed is the main problem, our Website Speed & Core Web Vitals Optimization service can handle the technical fixes.
Common conversion issues on local business websites
- A phone number shown as an image, so mobile visitors cannot tap it
- Quote forms with too many required fields for a first contact
- Service pages that do not say which Surrey communities or Lower Mainland cities you serve
- Ads sending traffic to the homepage instead of a page about the advertised service
- No confirmation page, so form fills cannot be tracked as conversions
- Content only in English when many customers would be more comfortable in Punjabi as well
Lead forms collect personal information. Under BC’s Personal Information Protection Act (PIPA), you should tell people why you collect their details and use them only for that purpose. We flag forms that do not explain this.
Our consulting process
- 1
Free analysis
A quick first look at your site and your main goal, such as more calls or more booked estimates.
- 2
Data review
With your permission, we look at GA4, Search Console and ad data to see where visitors drop off.
- 3
Page-by-page audit
We review your highest-traffic and highest-value pages on mobile and desktop.
- 4
Recommendations
You receive a ranked list of fixes, from quick wins to larger changes, with examples.
- 5
Handover
We walk your team or developer through the list. If a page needs a rebuild, we explain the options, including Landing Page Design.
Serving Surrey, the Lower Mainland and businesses across Canada
Surrey businesses often compete across the six communities and nearby cities like Langley and Delta, so a visitor may be weighing three or four similar sites at once. We review your site with that local comparison in mind. Meetings can happen at our 152 Street office in Newton or by video call for clients elsewhere in Canada.
If the website is only one part of a wider lead problem, see Marketing Funnel & Customer Acquisition Strategy or Marketing Analytics & GA4 Consulting. To get started, request your free analysis.
During my entire career, I have hired and tried many different Marketing Agencies but had best experience working with Tejas and his Team. They made the whole process really simple for me, which allowed me to focus more on my day-to-day activities. They helped generate and convert lots of online leads into conversions – using their system alone is worth hiring them! I can't recommend them enough.
Mathan MarkanduVivid Marketing clientFrequently asked questions
How is this different from your Website Design & Development service?
Consulting is a review and a plan. We tell you what is holding your current site back and how to fix it. Website Design & Development is when our team designs and builds a new site. Consulting can help you decide whether you need small fixes or a rebuild.
How much does Website & Conversion Rate Consulting cost?
Cost depends on the number of pages and templates we review, whether you have usable analytics data, and how much follow-up support you want. A five-page trades site takes less time than an ecommerce store. Request a free analysis and we will outline the scope before you commit.
Will my conversion rate go up after the review?
We cannot promise a specific result. Outcomes depend on which recommendations are carried out, your traffic levels, your offer and your market. What we do is point to the clearest problems and explain why each fix should help, so you can make informed changes.
Do you need access to my website?
Not always. We can review a public website without logging in. Read-only access to Google Analytics 4, Search Console and your ad accounts helps us see real visitor behaviour. Your accounts stay in your name, and you can remove our access at any time.
My website runs on WordPress, Shopify or Wix. Can you still help?
Yes. Our recommendations focus on what visitors see and do, so they apply to most platforms. Where a fix depends on the platform, such as speed or form tools, we note that so your developer knows what to look for.
Can you test changes instead of guessing?
Where traffic allows, we can suggest A/B tests and how to measure them. Many small local sites do not have enough visitors for reliable testing, so we may recommend clear before-and-after tracking instead. We explain which approach fits your traffic.
Free marketing analysis
Ready to get more leads in Surrey and beyond?
Tell us about your business and we’ll review how you show up in Google Search, Google Maps, ads, social media and AI answers — then show you where the opportunities are.
- (778) 488-5585
- contact@govividmarketing.com
- Vivid Marketing, 6678 152 St Unit 205, Surrey, BC V3S 3L4
- Monday–Friday, 8 a.m.–5 p.m.
Get your free analysis
