Marketing Consultant · Analytics & Tracking
Vivid Marketing provides Marketing Analytics & GA4 Consulting in Surrey, BC. We audit your Google Analytics 4 setup, conversion tracking, traffic sources and campaign reports, find gaps and errors, and give you a plan to measure leads and sales accurately. It suits businesses running ads or SEO that cannot tell what works. Request a free analysis.
This advisory service is part of our Marketing Consultant services. Good tracking supports every done-for-you service we run, from Google Ads Management to SEO, so analytics consulting is often where a smarter budget starts.
What does Marketing Analytics & GA4 Consulting cover?
Marketing Analytics & GA4 Consulting checks whether your data tells the truth about your marketing. A website can have GA4 installed but track little beyond page views, so the owner cannot see which channel produced a phone call or a quote request. We find those gaps and explain how to close them.
- GA4 property and data stream review, including data retention and internal traffic filters
- Key event (conversion) setup for forms, calls, bookings and purchases
- Google Tag and Google Tag Manager review for duplicate or broken tags
- UTM tagging on ads, emails and social posts
- Links between GA4, Google Ads and Search Console
- Consent and privacy notes for lead forms under BC’s PIPA
- Reports or dashboards your team will actually read
Why GA4 setup matters now
Google Analytics 4 replaced Universal Analytics, which stopped processing data on July 1, 2023. GA4 measures activity as events rather than sessions and page views, so an old setup does not carry over cleanly. Some properties were migrated automatically and never checked.
Google’s GA4 help documentation explains the platform in depth. Our role is to apply it to your business: which actions count as a lead, how to name them, and which reports answer your real questions.
Common tracking problems to check for
| Problem | What it causes |
|---|---|
| Form submissions not tracked as key events | Ads and SEO look like they produce no leads |
| Thank-you page counted on every reload | Lead counts are inflated |
| Missing UTM tags on Meta ads and emails | Paid social traffic shows up as referral or direct |
| Google Ads not linked to GA4 | Ads reporting and bidding miss the leads GA4 records |
| Click-to-call taps not measured | Phone leads, often the biggest source for local trades, go unseen |
| Staff and agency visits not filtered | Small sites see their own team as customers |
Our analytics consulting process
- 1
Free analysis
We take a first look at your site’s tags and ask what decisions you want your data to support.
- 2
Measurement plan
We agree on what counts as a lead or sale, and which channels and campaigns need separate reporting.
- 3
Tracking audit
With read access you grant, we review GA4, Tag Manager, Google Ads and Search Console, and test key actions on your site.
- 4
Fix list
You get a prioritised list of tracking fixes, with exact event names and settings for your developer.
- 5
Reporting
We recommend a simple report that shows leads by source, and walk your team through reading it.
Measuring local marketing in Surrey and the Lower Mainland
Local businesses get leads from places GA4 cannot see on its own, such as calls straight from a Google Business Profile in Maps. We show you how to combine GA4 with Business Profile performance data and call tracking so you see the full picture.
Location data also helps. A business on Fraser Highway can check whether visitors come mostly from Fleetwood, Langley or farther away, and whether ads targeted at City Centre or South Surrey reach the right people. Surrey and Lower Mainland clients can meet at our Newton office on 152 Street, and clients elsewhere in Canada work with us remotely through shared reports and video calls.
Turning data into marketing decisions
Clean data is only useful if it changes what you do. Once tracking is reliable, the next step is often Google Ads & PPC Consulting to shift budget toward campaigns that produce leads, or Website & Conversion Rate Consulting to fix pages where visitors drop off.
If you want a broader look at every channel at once, a Digital Marketing Audit includes tracking as one part of a wider review. Request your free analysis to get started.
Frequently asked questions
Do I need GA4 if my ads platforms already report conversions?
Yes, in most cases. Google Ads and Meta each report their own results and can both claim the same lead. GA4 gives you one view across all channels, including SEO, email and referrals. Comparing the two helps you spot double counting.
How much does Marketing Analytics & GA4 Consulting cost?
It depends on how many websites, domains and ad accounts are involved, how many lead actions need tracking, and whether you use Tag Manager. An ecommerce store with checkout tracking takes longer than a five-page service site. Request a free analysis and we will outline the scope.
Can you recover data from before tracking was fixed?
Usually not. GA4 only records what is tracked at the time, so missing events cannot be added back. That is why fixing tracking early matters. We can sometimes estimate past performance from ad platforms or Search Console, which keep their own data.
Who should own the GA4 property?
You should. The GA4 property and Google Tag Manager container should sit in a Google account your business controls. We work with user access you grant. If a past agency or developer owns your property, we can explain how to request a transfer.
Do you set up the tracking or just advise?
This service is advisory, so you receive a detailed fix list your developer can follow. If you would rather have our team make the changes, we can quote that work separately after the review.
Is GA4 tracking allowed under Canadian privacy rules?
Analytics is widely used in Canada, but how you collect and explain data matters. BC’s PIPA governs personal information that BC businesses collect, such as from lead forms. We flag privacy notice gaps, and recommend checking specific questions with the BC privacy commissioner’s guidance or a legal adviser.
Free marketing analysis
Ready to get more leads in Surrey and beyond?
Tell us about your business and we’ll review how you show up in Google Search, Google Maps, ads, social media and AI answers — then show you where the opportunities are.
- (778) 488-5585
- contact@govividmarketing.com
- Vivid Marketing, 6678 152 St Unit 205, Surrey, BC V3S 3L4
- Monday–Friday, 8 a.m.–5 p.m.
Get your free analysis
