Advertising Agency · Paid Social
Vivid Marketing provides Social Media Advertising in Surrey, BC: paid campaigns planned and managed across the social platforms your customers use, including Facebook, Instagram, LinkedIn, TikTok and YouTube. We handle platform selection, audience research, ad creative, budget splits, tracking and reporting for local businesses. Start with a free analysis or call (778) 488-5585.
Social Media Advertising is part of our Advertising Agency services in Surrey. This page covers multi-platform paid social planning; if you only need Meta campaigns, see Facebook & Instagram Ads Management.
What is Social Media Advertising, and how is it different from Meta ads?
Social Media Advertising is the planning and management of paid campaigns across more than one social platform, run as one programme with one set of goals. Meta ads management works inside Facebook and Instagram only. This service starts a step earlier: deciding which platforms deserve your budget, what job each one does, and how results are compared fairly.
It is also different from organic work. Social Media Marketing covers the posts, community and brand content you publish without paying for reach. Paid social buys reach with set budgets, defined audiences and conversions you can measure.
- Platform selection based on your buyers and your offer
- One budget split across platforms, each with a clear role
- Creative adapted to every platform’s formats
- Matching conversion tracking on each platform
- One combined report instead of separate platform dashboards
Which social platforms should a Surrey business advertise on?
The right mix depends on who buys from you, how they make the decision, and how much creative you can realistically produce. Most businesses do not need every platform.
| Platform | Where it tends to fit | Common ad formats |
|---|---|---|
| Facebook & Instagram | Local consumers, homeowners and families; strong lead capture and retargeting | Feed, Stories, Reels, carousel, Instant Forms |
| B2B buyers defined by job title, industry or company | Sponsored Content, Document Ads, Lead Gen Forms | |
| TikTok | Products and services that are easy to show on short video | In-Feed video, Spark Ads |
| YouTube | Considered purchases that need explaining | In-stream video, Shorts |
A home renovation company in Fleetwood might lean on Instagram Reels and Facebook lead forms. A logistics firm selling freight services to other businesses is more likely to belong on LinkedIn Ads Management. A Guildford restaurant with a visual menu could test TikTok Ads Management next to Instagram.
How is a paid social budget split across platforms?
- 1
Give each platform a job
One platform finds new prospects, another captures leads, and retargeting brings back people who already showed interest.
- 2
Start with a core platform
Most of the budget goes where your buyers are most concentrated, so that platform gets enough data to optimise.
- 3
Test a second platform deliberately
A smaller test budget with one clear question, such as cost per qualified lead.
- 4
Move money on evidence
Budget shifts toward the platform producing better leads in your CRM, not the one reporting the most clicks.
Ad spend is paid directly to each platform from ad accounts you own. Our management fee is separate from that spend.
How is ad creative adapted for each platform?
We build one core idea and cut it several ways, because each platform rewards a different shape and tone. The offer stays consistent; the format changes.
- Vertical 9:16 video for Reels, Stories, TikTok and YouTube Shorts, with captions inside the safe zones
- 4:5 or 1:1 images and carousels for Facebook and Instagram feeds
- Plainer, more professional framing and longer copy for LinkedIn
- English and Punjabi versions where your Surrey audience calls for it
- Fresh variations on a schedule, because the same ad shown too often across platforms wears out
How do you measure results across different social platforms?
Each platform reports conversions with its own attribution rules, so adding their numbers together usually double-counts. We install each platform’s tracking, tag every ad with UTM parameters, and compare platforms side by side in Google Analytics 4 and your CRM.
- Meta Pixel and Conversions API, LinkedIn Insight Tag and TikTok Pixel, each sending the same defined lead or purchase events
- Cost per lead and cost per qualified lead by platform
- Lead outcomes from your CRM: booked, quoted, sold
- Reach and frequency, so the same Surrey households are not overloaded
Paid social for Surrey, the Lower Mainland and clients across Canada
Surrey’s six communities behave like separate markets, so we often split ad sets by area: a Newton clinic near 152 Street may target a tight radius, while a South Surrey service business covers a wider stretch toward White Rock. When you expand, new ad sets for Langley, Delta or Burnaby let you see each area’s cost per lead on its own.
From our office on 152 Street we meet Lower Mainland clients in person. Clients elsewhere in Canada work with us remotely through video calls, shared dashboards, email and phone.
How we run Social Media Advertising
- 1
Free analysis
We review your current social presence, any past ad accounts and your goals.
- 2
Audit and plan
We check tracking, audiences and creative, then recommend platforms, roles and a budget split.
- 3
Build and launch
Campaigns, audiences, creative and tracking go live in your own accounts.
- 4
Optimise and report
We adjust budgets, audiences and creative, and report combined results in plain language.
I wanted to give a big shout-out to Tejas and his team, i have been using them for my advertising needs specially Facebook and Instagram Ads. I have been with them just over a month and i closed a Million dollar deal, thanks to the team. They are very good at placing Ads in front of the people that are actually looking and their system helps to start conversation with them. I would highly recommend checking them out.
Martin DarknellVivid Marketing clientFrequently asked questions
How much does Social Media Advertising cost?
Cost depends on how many platforms you run, your ad spend, how much creative is needed, the size of your target area and the tracking setup required. Ad spend goes straight to each platform, and our management fee is separate. Request a free analysis on our contact page and we will explain which factors apply to your business.
Should I advertise on one social platform or several?
Start on the one platform where your buyers are most concentrated, then add a second once the first is tracked properly and producing steady leads. Spreading a small budget thinly across four platforms usually means none of them gathers enough data to optimise. A multi-platform plan makes sense when each platform has a distinct job.
How long before paid social campaigns produce leads?
It depends on your offer, budget, platform, tracking and how quickly you follow up with leads. New campaigns go through a learning period while the platform figures out who responds, and early weeks are mostly about testing audiences and creative. We report what we are learning as it happens rather than promising a date.
Do I own my social ad accounts?
Yes. Your Meta business portfolio, LinkedIn Campaign Manager account and TikTok Ads Manager account should be set up under your business, with your payment method. You grant Vivid Marketing access to manage them, so the accounts, audiences and history stay with you if you ever change providers.
What is the difference between Social Media Advertising and Social Media Management?
Social Media Advertising is paid: you set a budget and the platform shows your ads to chosen audiences. Social Media Management is organic: planning, posting and replying on your own profiles. Many Surrey businesses use both, because strong organic profiles make paid ads more credible when people click through.
Do you run social ads for businesses outside Surrey?
Yes. We work with businesses across the Lower Mainland, from Langley and Delta to Burnaby and Vancouver, and with remote clients anywhere in Canada. Campaigns are targeted to wherever your customers are, and we work through video calls, shared dashboards, email and phone.
Free marketing analysis
Ready to get more leads in Surrey and beyond?
Tell us about your business and we’ll review how you show up in Google Search, Google Maps, ads, social media and AI answers — then show you where the opportunities are.
- (778) 488-5585
- contact@govividmarketing.com
- Vivid Marketing, 6678 152 St Unit 205, Surrey, BC V3S 3L4
- Monday–Friday, 8 a.m.–5 p.m.
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