Professional Services · Insurance

Insurance Agent Marketing in Surrey, BC

Vivid Marketing helps insurance agents and brokerages in Surrey, BC get more quote requests. We build pages for each line of insurance, run Google Search Ads for people shopping for coverage, strengthen local SEO and your Google Business Profile, and set up follow-up for quotes and renewals, all within the Insurance Council of BC’s code of conduct. Call (778) 488-5585.

  • Free, no-obligation analysis

Free marketing analysis

Tell us about your business and we will show you where your next leads can come from.

Insurance is often bought at a moment of change: a new home, a new car, a new business or a new baby. Insurance marketing works best when you are visible at those moments and follow up when the client is ready. This page is part of our professional services marketing.

01

Which insurance leads should you market for?

LineExample searchesApproach
Home and tenant insurance“home insurance quote surrey”Search Ads, quote landing page, realtor referrals
Life insurance“life insurance for family”Educational content, consultation booking
Business insurance“contractor insurance BC”Service pages, LinkedIn, local SEO
Travel and visitor insurance“visitor insurance canada”Search Ads, multilingual pages
RenewalsExisting clientsEmail and text reminders with consent under CASL

02

Insurance advertising rules in BC

Insurance agents, salespersons and adjusters in British Columbia are licensed by the Insurance Council of British Columbia. Its Code of Conduct includes rules that apply directly to marketing:

  • Don’t mislead the public about yourself or the products you sell.
  • Only hold yourself out as licensed for what you are licensed for.
  • Don’t claim specific expertise without the qualifications to back it up.
  • No misleading advertising about prices, rates or products.
  • Don’t use the word “guaranteed” without proper qualification.

We keep your ads factual about coverage and pricing and avoid unqualified claims. Final approval of your advertising stays with you.

03

What is included in insurance agent marketing?

  • Pages for each line of insurance you offer
  • Google Search Ads for quote searches
  • Local SEO and a complete Google Business Profile
  • Quote-request forms that collect only what you need
  • Renewal and cross-sell email campaigns
  • Lead tracking from enquiry to bound policy

04

Our process for insurance agents

  1. 1

    Free analysis

    We review your website, Google profile, ads and follow-up process.

  2. 2

    Pick priority lines

    We focus on the lines of insurance you most want to grow.

  3. 3

    Build and launch

    Pages, campaigns and follow-up go live with tracking.

  4. 4

    Report on quotes

    We report on quote requests, bound policies and cost per lead.

FAQ

Frequently asked questions

Have a question that isn’t answered here? Call us at (778) 488-5585 or request a free analysis.

Get a free analysis

How can insurance agents get more leads online?

Search ads for quote searches, a strong Google Business Profile, a page for each line of insurance and steady renewal follow-up usually bring the best results.

Can I advertise the cheapest rates?

The Insurance Council of BC’s Code of Conduct doesn’t allow misleading advertising about prices or rates. We focus on accurate, verifiable messages.

Do you work with brokerages as well as individual agents?

Yes. We work with individual agents, small teams and brokerages.

Do you work with agents outside Surrey?

Yes, across the Lower Mainland and elsewhere in Canada.

Free marketing analysis

Ready to get more leads in Surrey and beyond?

Tell us about your business and we’ll review how you show up in Google Search, Google Maps, ads, social media and AI answers, then show you where the opportunities are.