Marketing Agency · Strategy & Planning
Vivid Marketing creates a digital marketing strategy for businesses in Surrey, BC: a written plan based on your goals, target customers, competitors and current channels. It covers SEO, paid advertising, content, lead generation and how results will be measured. It suits businesses starting fresh or resetting their marketing. Call (778) 488-5585 to request a free analysis.
Strategy is where most work at our Surrey marketing agency begins. Once the plan is set, our team can carry it out through our Digital Marketing service, or your team can run it.
What is a digital marketing strategy?
A digital marketing strategy is a written plan that says who you are trying to reach, what you will offer them, which channels you will use and how you will measure success. It turns “we should be doing more online” into specific decisions with an order and a budget.
Without one, businesses often spread a small budget across too many platforms, or keep paying for a channel that no one has checked in months. A good plan says what to stop doing as clearly as what to start.
What our digital marketing strategy includes
| Part of the plan | Questions it answers |
|---|---|
| Goals | How many inquiries, bookings or sales do you need, and what is a new customer worth? |
| Target customers | Who buys from you, where in the Lower Mainland are they, and what language do they prefer? |
| Competitor review | Who shows up in Google Maps, Search and social feeds for your services, and how do they position themselves? |
| Channel plan | Which of SEO, Google Ads, Meta Ads, content and email to use, in what order, and why |
| Offer and messaging | What makes someone choose you, and how should each channel say it? |
| Budget split | How to divide spend between channels, and between ad spend and production |
| Measurement | Which conversions to track in GA4, which KPIs to watch and how often to review them |
How we build your strategy
- 1
Free analysis
We start with a conversation about your business and a quick look at your current online presence.
- 2
Discovery
We learn about your services, margins, sales process, busy and slow seasons, and which customers are most valuable to you.
- 3
Audit current channels
With access you grant, we review GA4, Google Search Console, ad accounts, your Google Business Profile and social pages.
- 4
Research
We study search demand for your services in your areas and how competitors appear in search, maps and ads.
- 5
Write the plan
You receive a prioritised plan with a first 90-day focus and a longer-term roadmap.
- 6
Review together
We walk you through it, adjust based on your feedback and agree on how progress will be reviewed.
Choosing channels for a Surrey market
Local geography shapes the plan. Surrey’s six communities are spread across a large area, linked by King George Boulevard, Fraser Highway, 152 Street and Highways 1, 10 and 99. A business in Cloverdale may draw customers from Langley more easily than from Whalley, so its targeting should reflect real travel patterns, not city boundaries.
Growth matters too. BC Stats estimated Surrey’s population at 733,760 in its December 2025 estimate, and the Surrey–Langley SkyTrain extension is being built along Fraser Highway. A strategy should account for new neighbourhoods and customers who are still choosing their local providers.
- Need calls this month? Paid search usually leads, with Google Ads Management.
- Want lasting visibility? Plan for Local SEO and content from the start.
- Visual or emotional purchase? Social advertising and video often carry more weight.
- Long sales cycle? Email follow-up and remarketing keep you in front of prospects.
Strategy versus strategy consulting
This Digital Marketing Strategy service produces a plan that is designed to flow straight into implementation, whether by Vivid Marketing or by your team. If you want ongoing advice, workshops or a deeper market study without us running any channels, our Marketing Strategy Consulting service is the advisory option.
A strategy is only as good as its tracking. If your calls and forms are not recorded as conversions in GA4, we make fixing that part of the plan before recommending budget changes.
Planning for Surrey, Lower Mainland and Canada-wide businesses
We meet Surrey and Lower Mainland clients in person, at our office on 152 Street or at their business. That makes discovery easier, because we can see your shop, clinic or job sites and understand how customers reach you.
Businesses in other provinces work with us remotely through video calls and shared documents. The plan is built around your market, whether that is one city or the whole country. Request your free analysis to begin.
During my entire career, I have hired and tried many different Marketing Agencies but had best experience working with Tejas and his Team. They made the whole process really simple for me, which allowed me to focus more on my day-to-day activities. They helped generate and convert lots of online leads into conversions – using their system alone is worth hiring them! I can't recommend them enough.
Mathan MarkanduVivid Marketing clientFrequently asked questions
Why do I need a digital marketing strategy before running ads?
A strategy tells you who to target, what to say and how to measure results before you spend money. Without it, ads often target too broadly, send traffic to weak pages, or are judged on clicks instead of leads. A plan reduces guesswork and helps every dollar of ad spend have a clear job.
How much does a digital marketing strategy cost?
Cost depends on how many channels and locations are involved, how much existing data we need to review and how detailed you want the competitor research. A single-location service business needs less research than a multi-location or ecommerce company. Request a free analysis and we will suggest a scope.
How long does it take to build a strategy?
It depends on the scope and how quickly we receive access to your accounts and information. Discovery, the channel audit and competitor research all come before the plan is written. We agree on timing at the start, keep you updated as each stage is finished and share the draft before it is final.
Do I have to hire you to carry out the strategy?
No. The plan belongs to you, and your team or another provider can follow it. It is written with enough detail on channels, targeting and tracking to act on. If you want us to implement some or all of it, we can quote for that work separately.
What do you need from me?
Your business goals, a description of your most valuable customers and services, information on past marketing and what it cost, and view access to tools such as GA4, Google Search Console, your ad accounts and your Google Business Profile. An hour or two of your time for discovery makes the plan far more accurate.
How often should a strategy be updated?
Review it whenever your goals, services, budget or market change, and check performance against it regularly. Platforms change their features often, so channel tactics may need adjusting even when the overall direction stays the same. We suggest setting review dates when the plan is agreed.
Do you build strategies for businesses outside Surrey?
Yes. We plan for businesses across Surrey and the Lower Mainland in person and for companies anywhere in Canada remotely. Remote discovery happens over video calls, and the plan is built around your own market, whether that is one city, one province or the whole country.
Free marketing analysis
Ready to get more leads in Surrey and beyond?
Tell us about your business and we’ll review how you show up in Google Search, Google Maps, ads, social media and AI answers — then show you where the opportunities are.
- (778) 488-5585
- contact@govividmarketing.com
- Vivid Marketing, 6678 152 St Unit 205, Surrey, BC V3S 3L4
- Monday–Friday, 8 a.m.–5 p.m.
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