Internet Marketing Service · Ecommerce SEO
Vivid Marketing provides Ecommerce SEO in Surrey, BC for online stores that want more shoppers to find their products in Google Search. We optimise category and product pages, site structure, filters, technical SEO, Product structured data and buying-guide content. It suits retailers in Surrey and across Canada. Start with a free analysis by calling (778) 488-5585.
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Tell us about your business and we will show you where your next leads can come from.
Ecommerce SEO is part of our Internet Marketing Service work, built for stores where hundreds or thousands of product and category URLs, not a handful of service pages, need to earn organic traffic.
01
Ecommerce SEO covers everything that helps Google crawl, understand and rank an online store’s catalogue. The work is shaped by your platform, catalogue size and the searches your shoppers actually use.
02
Category pages usually rank for broader shopping searches, while product pages win the specific ones. Treating them the same is one of the most common reasons a store’s traffic stalls.
| Page type | Typical search | What we optimise |
|---|---|---|
| Category page | Broad and commercial, such as a product type plus a feature | Short intro copy, headings, filters, internal links to subcategories |
| Product page | Specific, such as a brand, model or size | Unique description, title, images, Product schema, reviews |
| Buying guide | Research, such as how to choose between options | Helpful answers that link shoppers to the right categories |
Many stores copy the manufacturer’s description onto every product. When dozens of retailers publish the same text, Google has little reason to prefer yours, so we prioritise rewriting your highest-value products first through SEO Content Optimization.
03
Most ecommerce SEO problems come from how the platform generates URLs. Our Technical SEO review looks for these patterns first.
04
We look at your store, your main categories and how you appear in Google today, then talk through your goals.
We crawl the site and review Search Console to find indexing gaps, duplicate URLs and template issues.
We match search demand to your category structure so every important search has one clear page.
We update templates, metadata, copy, internal links and Structured Data & Schema Markup, or brief your developer.
We track organic sessions, revenue and product views in GA4 alongside Search Console queries, and adjust priorities.
05
Many retailers sell two ways: online to customers across Canada and in person from a showroom or pickup point. We plan for both, so national product pages stay strong while the store’s local presence is handled by Local SEO.
Surrey is a multilingual market, and Punjabi is widely spoken alongside English. If you sell to that audience, we can plan which categories deserve translated pages and how to structure them so they don’t compete with each other.
We meet Lower Mainland store owners in person at our 152 Street office, and work with online stores anywhere in Canada through video calls, shared dashboards, email and phone.
06
Organic rankings and paid product ads support each other. Google Shopping Ads bring fast visibility while SEO builds traffic you don’t pay for per click, and Search Console data shows which products deserve more ad budget.
Clean product data helps both: accurate titles, prices and availability on the page should match what you send to Google Merchant Center. For a full plan that combines SEO, ads, email and social, see our Ecommerce Marketing service.
Hired these guys to do Online Marketing for my business and i am very happy with the results they have produced in a very short time. Happy to write this review for them and definitely recommend them. Thank you Guys!
Mayank VermaVivid Marketing clientFAQ
Have a question that isn’t answered here? Call us at (778) 488-5585 or request a free analysis.
Get a free analysisThe cost depends on your catalogue size, your platform, the technical state of the store and how much content needs rewriting. A store with a few dozen products needs far less work than one with thousands of variants. Request a free analysis and we will explain what your store needs and quote from there.
There is no fixed timeline. Results depend on how quickly Google recrawls your pages, how competitive your products are, the size of the catalogue and how fast fixes can be made on your platform. We report progress in Search Console and GA4 so you can see changes as they happen, rather than waiting on a promise.
Yes, because each platform controls URLs, canonical tags, filters and templates differently. The principles stay the same, but some fixes are a simple setting and others need a developer or an app. We review what your platform allows during the audit and plan around those limits.
If the product is coming back, keep the page live, mark it out of stock and show related items so shoppers and links aren’t lost. If it is discontinued for good, a redirect to the closest product or category usually makes sense. We set clear rules so these decisions don’t get made page by page.
Ecommerce SEO earns unpaid rankings for your category and product pages, while Google Shopping Ads are paid listings drawn from your product feed. SEO builds over time; Shopping ads stop when the budget stops. Many stores use both, and the same clean product data supports each.
Yes. We work with online stores across Canada remotely through video calls, shared dashboards, email and phone. Stores in Surrey and the Lower Mainland can also meet us at our office on 152 Street in Newton. We plan around your time zone and keep reporting online so remote stores see the same data we do.
Free marketing analysis
Tell us about your business and we’ll review how you show up in Google Search, Google Maps, ads, social media and AI answers, then show you where the opportunities are.