Digital Marketing Consulting in Surrey, BC

What is Digital Marketing Consulting?

Digital Marketing Consulting is advice, not hands-on campaign work. We look at every channel you use, show you how they connect, and recommend what to fix, keep, start or stop. You decide who does the work.

That is the main difference from our done-for-you digital marketing service, where Vivid Marketing builds and runs the campaigns. Consulting fits when you already have people doing the work, or when you want a clear direction before you hire anyone.

What does Vivid Marketing review in a consulting engagement?

We review each channel against one question: is it helping the right people find you and contact you? The table shows the main areas and what we look at in each.

If you want a full written diagnostic of every channel first, our Digital Marketing Audit is built for that. Consulting goes further into what to do next and in what order.

Common gaps worth checking in a Surrey business’s marketing

Some problems are easy to miss from the inside because nothing looks broken. These are the kinds of gaps we check for during a review:

• Tracking that counts the wrong thing. Google Analytics 4 replaced Universal Analytics in 2023, and some sites were never set up to record calls or form submissions as key events.
• Ads shown outside your service area. A Google Ads location setting of presence or interest can show ads to people who only searched about Surrey, not people in Surrey.
• One-language marketing for a multilingual market. Punjabi is widely spoken in Surrey, and some businesses would reach more of their real customers with a second-language landing page or ad set.
• Lead forms with no privacy or consent wording. BC’s PIPA governs how you collect personal information, and CASL applies when you follow up by email or text.
• A profile and website that tell different stories. Different hours, names or service lists across your Google Business Profile and website create doubt for people and for search engines.

How the Digital Marketing Consulting process works

1. 1

   Free analysis

   You request the free analysis and we take a first look at your website, search presence and visible ads.

2. 2

   Discovery call

   We talk about your goals, your customers, your budget and who on your team handles marketing today.

3. 3

   Access and review

   You grant view access to accounts such as Google Ads, GA4, Search Console and Meta Business Suite so we can see real data.

4. 4

   Findings and roadmap

   We walk you through what we found and give you a prioritised list of actions, with the reason behind each one.

5. 5

   Choose who implements

   Your team can carry out the roadmap, Vivid Marketing can take on parts of it, or you can split the work.

6. 6

   Follow-up reviews

   If you want ongoing advice, we check progress together and adjust the plan as data comes in.

Who is digital marketing consulting a good fit for?

• Owners who run their own marketing and want a second set of eyes
• Businesses with an in-house marketer who needs direction and priorities
• Companies about to redesign a website or start paid ads for the first time
• Teams that want a plan before hiring an agency, including us
• Local firms such as trades, clinics, realtors and restaurants that rely on calls and bookings

If your main question is where to spend next year’s budget, Marketing Strategy Consulting is the closer match. If you suspect your numbers are wrong, start with Marketing Analytics & GA4 Consulting.

Consulting for businesses in Surrey, the Lower Mainland and across Canada

Our office is at Hyland Square on 152 Street in Newton, so meeting in person is easy for clients in City Centre, Guildford, Fleetwood, Cloverdale and South Surrey. We also meet clients from Langley, Delta, White Rock, Burnaby, Vancouver and the rest of the Lower Mainland.

Because the work is advisory, it also runs well remotely. Clients elsewhere in Canada meet with us by video call and review findings on a shared screen.