Advertising Agency · Local Services Ads
Vivid Marketing helps eligible businesses in Surrey, BC set up and manage Google Local Services Ads. We check whether your category qualifies in your area, guide you through verification, set service types and areas, and help you manage leads, disputes and reviews. It suits trades, home services and some professional services. Call (778) 488-5585 to start.
Local Services Ads appear at the very top of some Google searches with your business name, reviews and a call button, and you pay per lead rather than per click. They are one of our Advertising Agency services in Surrey.
What are Google Local Services Ads?
Google Local Services Ads are a separate ad product from regular Google Ads. Instead of writing keywords and ad text, you build a profile with your services, service area, hours and reviews. Google then shows that profile to people searching for your type of service nearby.
| Local Services Ads | Google Search Ads | |
|---|---|---|
| How you pay | Per lead, such as a call or message | Per click |
| What you control | Service types, service area, hours, budget | Keywords, ad copy, bids, landing pages |
| Eligibility | Only certain categories, after screening | Most businesses that follow Google’s policies |
| Where the customer goes | Your profile, then calls or messages you | Your website or landing page |
Many businesses run both. If your category does not qualify, Google Search Ads are the usual alternative.
Is my business eligible for Local Services Ads in Surrey?
It depends on your business category and location. Local Services Ads run in Canada for certain service categories, and the list of categories, screening checks and badges varies by category and by area. We check what Google currently offers for your business before you spend time on an application.
We cannot promise eligibility or approval. Google runs its own screening and verification, which may include business, licence or insurance checks depending on the category. Google decides who qualifies.
Categories in home services, such as plumbing, electrical, HVAC, roofing, cleaning and moving, are where Local Services Ads are most commonly used. Availability of other categories changes over time, so we confirm it for your situation.
What is included in our Local Services Ads service?
- Eligibility check for your category and service area
- Help preparing documents and information for Google’s verification steps
- Profile setup with accurate business details, hours and photos
- Service types and job types you want, and the ones you don’t
- Service area set by the Surrey communities and nearby cities you cover
- Weekly budget setup and bidding mode selection
- Lead review, including guidance on disputing leads that are not valid
- Review requests and reporting on lead volume and cost per lead
How do reviews and responsiveness affect Local Services Ads?
Google weighs factors such as your proximity to the customer, your reviews and rating, how responsive you are to leads, your business hours and whether you have had serious complaints. Ranking signals can change, so we focus on the parts you control.
- Answer calls during your listed hours. Missed calls can count against responsiveness. Set hours that match when someone can pick up.
- Reply to messages quickly through the app or dashboard.
- Ask happy customers for reviews. Local Services Ads can show reviews from your Google Business Profile.
- Mark leads as booked so your reporting reflects real jobs.
Because reviews connect to your profile, our Google Business Profile Optimization service often supports a Local Services Ads launch.
How do we manage leads and lead disputes?
Every call and message appears in your Local Services Ads dashboard. We help you review leads regularly, tag them by job type and flag any that may qualify for a credit, such as a call for a service you do not offer or a call from outside your area.
Google decides whether a dispute is approved, so we do not promise credits. We also look at lead patterns to adjust service types and service areas, so fewer poor-fit leads come in at all.
Our Local Services Ads process
- 1
Free analysis
We check eligibility for your category and area and review your Google Business Profile and reviews.
- 2
Application support
We guide you through Google’s sign-up and verification steps and prepare your profile details.
- 3
Setup
We set service types, service area, hours and budget once Google approves the account.
- 4
Manage leads
We review leads, help with disputes and adjust settings based on lead quality.
- 5
Report
You get clear reports on lead volume, booked jobs and cost per lead.
Local Services Ads for Surrey and the Lower Mainland
Service area matters a lot for this product, because proximity is part of how Google shows ads. A contractor based in Cloverdale might cover Surrey, Langley and White Rock but not Vancouver. We set areas around where you can arrive on time. We work with Surrey and Lower Mainland trades in person from our 152 Street office and with eligible businesses elsewhere in Canada remotely. To compare Local Services Ads with other channels, see Paid Advertising Strategy.
Frequently asked questions
How much do Google Local Services Ads cost?
You pay Google per lead, and the price per lead depends on your category, location and demand. You set a weekly budget, and our management fee is separate from what you pay Google. Cost per lead varies widely between trades. Request a free analysis and we will review the factors for your business.
How long does it take to get approved?
It depends on your category and how quickly verification steps are completed. Some categories need background, licence or insurance checks, which take longer. Google runs the process and makes the decision, so we cannot give a set timeline. We help you submit complete information to avoid delays.
What is the difference between Local Services Ads and Google Search Ads?
Local Services Ads charge per lead and show a profile with your reviews at the top of some searches, but only for eligible categories. Search Ads charge per click, use keywords and send people to your website. Search Ads give you more control. Local Services Ads take less setup once approved.
Can I get credit for bad leads?
Sometimes. Google lets you dispute leads that do not meet its rules, such as a lead for a service you do not offer. Google decides whether to approve a credit. We help you review leads and submit disputes when they appear to qualify.
Do I need a Google Business Profile?
A Google Business Profile is strongly recommended, because reviews from it can show on your Local Services Ads. It also helps your business appear in Google Maps. We check your profile follows Google’s guidelines, including using your real business name.
Do I keep my Local Services Ads account?
Yes. The account belongs to your business, and you remain responsible for verification details. Vivid Marketing manages it through access you grant. Your profile, reviews and lead history stay with you.
Free marketing analysis
Ready to get more leads in Surrey and beyond?
Tell us about your business and we’ll review how you show up in Google Search, Google Maps, ads, social media and AI answers — then show you where the opportunities are.
- (778) 488-5585
- contact@govividmarketing.com
- Vivid Marketing, 6678 152 St Unit 205, Surrey, BC V3S 3L4
- Monday–Friday, 8 a.m.–5 p.m.
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