Google Display Advertising in Surrey, BC

When does Google Display Advertising make sense?

Display works when you need people to know your name before they need you. It is less direct than search, because most viewers are not looking for your service at that moment. That makes it a good fit for building recognition, not a replacement for intent-based ads.

• Opening a new location, such as a clinic or restaurant in Guildford or South Surrey
• Promoting a seasonal offer, event or new service
• Building recognition so later searches include your business name
• Reaching a defined local audience at a lower cost per impression than search

If you want ready-to-buy customers first, start with Google Search Ads and add display once search is working.

What is included in our Google Display Advertising service?

• Campaign goal and audience plan
• Responsive display ads with headlines, descriptions, images and logos
• Uploaded image ads in standard sizes when you need full design control
• Audience, topic and placement targeting
• Placement exclusions and content suitability settings
• Frequency management so the same people do not see you too often
• Conversion tracking and reporting

With responsive display ads, you supply images, logos and text, and Google assembles ads that fit each space. We prepare landscape (1.91:1) and square (1:1) images so your ads can show in as many placements as possible.

How do we target the right audience with display ads?

Display targeting combines who the person is with where the ad appears. We layer these signals on top of a location setting that covers only the communities you serve.

Google’s optimised targeting can find audiences beyond the ones we set. We decide whether to keep it on based on the goal and the results, rather than leaving the default in place.

How do we keep display spend from being wasted?

The Display Network is very large, and not every placement is worth paying for. We review the placement report regularly and exclude sites and apps that send accidental clicks or poor-quality traffic, such as some mobile games.

• Content suitability settings to avoid sensitive or off-brand content
• Frequency caps to limit how often one person sees your ads
• Separate reporting for click-through and view-through conversions, so impressions are not given more credit than they deserve

How do we design display ads for Surrey audiences?

A display ad gets about a second of attention. We keep each one to a single message, your logo, a clear offer and brand colours that stay readable at small sizes.

Surrey is a multilingual market, so some campaigns need ads in Punjabi as well as English, each paired with a landing page in the same language. The landing page matters as much as the image: our Conversion Rate Optimization work helps turn display traffic into enquiries.

Our display advertising process

1. 1

   Free analysis

   We look at your goals, your market and any display campaigns you have run before.

2. 2

   Plan

   We agree on the audience, locations, budget, creative and how we will measure success.

3. 3

   Design and build

   We prepare ad creative, set targeting and exclusions, and check tracking.

4. 4

   Launch and optimise

   We review placements, audiences, creative and frequency as data comes in.

5. 5

   Report

   You see reach, site visits, conversions and what we are adjusting.

Display ads for Surrey, the Lower Mainland and Canada-wide

Display targeting can be as narrow as a few Surrey postal areas or as wide as the whole country. We work with Lower Mainland clients in person from our 152 Street office and with businesses across Canada remotely. Display often pairs well with YouTube Advertising for awareness and Google Remarketing & Retargeting to follow up with people who visited.