Marketing Consultant · Lead Generation
Vivid Marketing offers Lead Generation Consulting in Surrey, BC. We review how you attract and capture prospects across Google Ads, Meta ads, SEO, landing pages and follow-up, then recommend changes to raise lead quality and inquiry volume. It suits service businesses whose leads are too few, too costly or poorly qualified. Start with a free analysis.
Lead Generation Consulting is the advisory version of our lead generation work, within our marketing consultant services, for businesses that want expert guidance while keeping the work in-house.
What does Lead Generation Consulting cover?
Lead Generation Consulting looks at every step between a stranger seeing your business and that person contacting you. We find where good prospects drop off and where poor-fit leads slip in, then give you specific fixes.
- Source review: which channels bring leads that actually become customers
- Offer and message review: why someone should contact you now
- Landing page and form review on phones and desktops
- Lead form settings on Meta and Google, including qualifying questions
- Tracking review so every call and form is counted once, by source
- Follow-up review: speed, scripts, email and SMS sequences
If you want Vivid Marketing to run campaigns for you instead, see our done-for-you lead generation service.
How do you improve lead quality, not just lead volume?
Better leads usually come from clearer targeting and a bit more friction in the right place. A form that asks for a service type, location and timeline takes slightly longer, but it filters out people you cannot help.
- Meta lead forms: the higher-intent form type adds a review step before submitting, which can reduce accidental or low-effort leads.
- Google Ads: reviewing the search terms report and adding negative keywords removes searches like jobs, free or DIY that bring the wrong people.
- Location settings: targeting people who are in or regularly in your service area, rather than people only showing interest in it.
- Landing pages: one offer per page, a clear service area, and a phone number that works with one tap.
For deeper review of a single channel, we can add Google Ads & PPC Consulting or Facebook & Instagram Ads Consulting.
Lead generation in Surrey’s key industries
Different industries need different approaches. These examples show the kind of points we raise:
| Industry | What we look at |
|---|---|
| Realtors and brokers | BCFSA advertising rules on brokerage names, plus whether Meta’s housing Special Ad Category applies to your campaigns |
| Home services and trades | Urgent search demand, click-to-call ads and service area coverage across Surrey’s communities |
| Clinics and dental offices | Booking flow, privacy wording on intake forms and Google Maps visibility |
| Trucking and logistics | Driver recruitment versus customer leads, and keeping the two separate in tracking |
| Restaurants and retail | Local reach, offers and foot traffic measured through directions and calls |
Collecting leads the right way in BC
Every lead form collects personal information, and that comes with rules. BC’s Personal Information Protection Act (PIPA) governs how BC businesses collect, use and store it. We check that your forms explain what you collect and why.
Follow-up matters too. Canada’s Anti-Spam Legislation (CASL) requires consent, sender identification and an unsubscribe option for commercial emails and texts. We review whether your sequences meet those basics.
We point out compliance gaps as part of the review, but this is not legal advice. For specific questions, the CRTC’s CASL guidance and the Office of the Information and Privacy Commissioner for BC are good places to start.
Our lead generation consulting process
- 1
Free analysis
We look at your website, visible ads and how easy it is to contact you.
- 2
Lead review
We go through recent leads with you: where they came from, how many were a good fit and what happened next.
- 3
Channel and tracking audit
With view access, we check ad accounts, GA4 key events and lead form settings.
- 4
Recommendations
You get a ranked action list covering targeting, offers, pages, forms and follow-up.
- 5
Implementation
Your team makes the changes, or Vivid Marketing takes on the parts you choose.
- 6
Review
We compare new leads against the starting point and adjust the plan.
Serving Surrey, the Lower Mainland and clients across Canada
Lead generation for local businesses often needs to cover customers across Surrey and nearby cities like Langley, Delta, Abbotsford and Burnaby. We meet locally at our 152 Street office and work remotely with businesses anywhere in Canada. To begin, request your free analysis.
Amazing lead generation and crm system. In less than couple months i picked up a listing using his marketing and sold it above asking price. I can’t say enough about how great our results and relationship has been with Tejas. If you're a Real Estate Agent, i highly recommend reaching out and working with him.
Brad StevenettVivid Marketing clientFrequently asked questions
How much does lead generation consulting cost?
Cost depends on how many lead channels you use, how much lead data we review and whether you want one review or ongoing advice. A business running only Meta lead forms needs less time than one using Google Ads, SEO and a CRM. Request the free analysis and we will recommend a scope and give you a quote.
Why am I getting lots of leads but few customers?
This usually means targeting, messaging or forms are attracting people who are not ready or not a fit. Common causes include broad ad audiences, missing negative keywords, very short lead forms and slow follow-up. We review recent leads with you to find the pattern, then recommend specific changes to the channel, offer or form.
How long until lead quality improves?
It depends on how quickly changes are made, how much data each channel has and how often you get leads. Paid ad changes can show an effect sooner because they apply right away, while SEO and content changes take longer. We tell you what signs to watch for so you can judge progress early.
What do I need to share with you?
A list of recent leads with their source and outcome is the most useful thing you can share. We also ask for view access to ad accounts, Google Analytics 4 and any CRM you use. Your sales process matters too, so tell us who answers leads and how quickly.
Do I keep ownership of my ad accounts and leads?
Yes. Your ad accounts, lead data and CRM should belong to your business, and we work through access you grant. You can remove our access at any time. If an account is owned by a former agency, we can advise you on how to request ownership.
Do you only work with Surrey businesses?
No. We are based in Surrey and serve the Lower Mainland in person, but we work with businesses anywhere in Canada by video call, email and shared dashboards. The review is built around your own market and customers. Remote clients get the same process.
Free marketing analysis
Ready to get more leads in Surrey and beyond?
Tell us about your business and we’ll review how you show up in Google Search, Google Maps, ads, social media and AI answers — then show you where the opportunities are.
- (778) 488-5585
- contact@govividmarketing.com
- Vivid Marketing, 6678 152 St Unit 205, Surrey, BC V3S 3L4
- Monday–Friday, 8 a.m.–5 p.m.
Get your free analysis
