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Industries · Mortgage
Vivid Marketing helps mortgage brokers in Surrey, BC generate and convert more leads. We run Google Search Ads for purchase, renewal and refinance searches, Meta ads within the Special Ad Category rules, local SEO and content that answers borrowers’ questions, plus fast follow-up so no lead goes cold. Campaigns are built around BCFSA advertising rules. Call (778) 488-5585.
Free marketing analysis
Tell us about your business and we will show you where your next leads can come from.
Borrowers shop around. Many speak to their bank, a broker and a friend before they apply. Mortgage marketing has to earn trust early, answer questions clearly and follow up at the right time, often months before the borrower is ready.
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| Borrower | What they search or do | What we build |
|---|---|---|
| First-time buyer | “How much can I afford”, “pre-approval” | Guides, calculators, pre-approval landing pages |
| Renewal | “Mortgage renewal options” | Search ads and email timed to renewal dates |
| Refinance | “Refinance to consolidate debt” | Search ads and a clear consultation offer |
| Self-employed borrower | “Self-employed mortgage BC” | Dedicated pages explaining your process |
| Realtor referral | Agent recommends a broker | Co-marketing content and a referral-friendly website |
Real estate agents are one of the strongest referral sources for brokers. If you partner with realtors, our real estate marketing work can support both sides.
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Mortgage brokers in British Columbia are regulated by the BC Financial Services Authority (BCFSA). BCFSA says the Mortgage Services Act and its Rules took effect on October 13, 2026, replacing the Mortgage Brokers Act.
We build ads and landing pages with these rules in mind and keep your claims factual. Your principal broker should still review and approve all advertising.
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Meta treats mortgage and other credit ads shown to people in Canada as a Special Ad Category. That means age is fixed at 18 to 65+, gender can’t be selected, location targeting needs at least a 25 km radius, detailed demographic and behaviour targeting isn’t available, and lookalike audiences can’t be used. We plan creative and landing pages to work within these limits instead of relying on narrow targeting.
Google has announced that its financial services verification, where advertisers prove they are authorized by a regulator, will be introduced in Canada in early 2027. We help you prepare so your campaigns aren’t interrupted.
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We review your website, Google Business Profile, current ads and how leads are followed up.
We decide which borrowers to target first, such as first-time buyers, renewals or refinances.
Ads, landing pages and follow-up are set up with BCFSA and platform rules in mind.
We report on leads, applications and cost, not just clicks.
FAQ
Have a question that isn’t answered here? Call us at (778) 488-5585 or request a free analysis.
Get a free analysisUsually through a mix of Google Search Ads for people actively looking, helpful content and local SEO for long-term visibility, Meta ads for awareness, and realtor referral relationships. Fast follow-up turns those leads into applications.
Meta’s Special Ad Category rules limit targeting for credit ads shown in Canada, so you can’t narrow by age or gender. Instead, we use messaging and landing pages that speak to first-time buyers.
Rate advertising needs care under BCFSA rules and platform policies, and rates change often. We usually focus on your service, process and expertise, and review any rate claims with your principal broker.
Yes. We work with brokers across the Lower Mainland and elsewhere in Canada.
Free marketing analysis
Tell us about your business and we’ll review how you show up in Google Search, Google Maps, ads, social media and AI answers, then show you where the opportunities are.
Vivid Marketing helps businesses grow their online presence through SEO, social media, and local marketing.
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